1. Services Provided

Google Ads Harlow provides:

• Google Ads campaign setup and management

• Keyword research and ad creation

• Ongoing optimisation and bid management

• Call tracking and form tracking setup

• Conversion tracking within Google Ads

• Monthly performance reporting

Services relate specifically to Google Ads unless otherwise agreed in writing.

2. Advertising Budget (Ad Spend)

Your advertising budget (“ad spend”) is:

• Paid directly to Google

• We will agree a set monthly budget with you

• Controlled within your own Google Ads account

• Separate from our management fee

We do not hold, mark up or resell advertising credit.

The client remains fully responsible for funding their Google Ads account.

3. Management Fees & Billing

• Management fees are paid monthly in advance

• Invoices must be paid by the agreed due date

• Late payment may result in campaign pause

If payment is not received, we reserve the right to suspend campaign management until the account is brought up to date.

4. No Guaranteed Results

While we apply professional expertise, strategic optimisation and best practices:

• We do not guarantee a specific number of leads

• We do not guarantee revenue outcomes

• We do not guarantee ad position

Advertising results depend on:

• Market demand

• Competition

• Budget level

• Website quality

• Lead handling and response time

We guarantee effort, optimisation and transparent reporting — not fixed outcomes.

5. Client Responsibilities

To maximise results, the client agrees to:

• Respond promptly to enquiries

• Maintain accurate business information

• Notify us of service or pricing changes

• Provide access to website and Google accounts

• Maintain a functioning website

We are not responsible for lost leads caused by:

• Missed calls

• Full voicemail inboxes

• Slow response times

• Website downtime

6. Tracking & Data

All packages include:

• Call tracking

• Form tracking

• Conversion tracking within Google Ads

Tracking data is used solely to improve campaign performance and reporting accuracy.

Call recording (if enabled) is for performance review only and remains the client’s responsibility under GDPR compliance.

7. Website & Landing Pages

Unless agreed otherwise:

• Website rebuilds are not included

• New landing page builds are not included

• Major website development is not included

We may provide recommendations to improve conversion rates.

8. Additional Services

The following are not included unless agreed separately:

• Meta / Facebook Ads

• CRM systems

• Email or SMS automation

• Sales training

• Lead follow-up services

These may be quoted separately.

9. Term & Cancellation

• Services operate on a rolling monthly basis

• No long-term contracts unless agreed

• 30 days’ written notice required to cancel

Management fees are non-refundable once the billing period has started.

10. Intellectual Property

All campaigns, ad copy and strategy created remain the intellectual property of Google Ads Harlow until full payment is received.

Google Ads accounts belong to the client.

11. Limitation of Liability

We shall not be liable for:

• Business losses

• Loss of revenue

• Indirect or consequential loss

• Platform outages or Google policy changes

Our liability is limited to the value of one month’s management fee.

12. Amendments

We reserve the right to update these guidelines at any time. The latest version will always be available on this website.

Simple Plain-English Summary

• You pay Google directly for ads

• You pay us monthly in advance for management

• We optimise professionally

• No guarantees of exact results

• Rolling monthly agreement

• Clear reporting

• No hidden charges

Google Ads Harlow is a trading name of WordPress Website Builders Limited.